The business sign you have hanging up affects everything from customer acquisition to local reputation and brand awareness. After all, your signage is their first exposure to your business and its branding for many visitors and customers. According to Signworld, 60% of customers fail to visit a business due to a lack of signage. Signage helps your customers to know what to expect when they visit. Also, customers are likely to tell somebody else about your business if they liked your signage, so it's essential to get it right. So, let's look at how a lack of signage could be hindering your business.

Your Business Lacks an Effective Customer Outreach

A business sign is an effective way for ensuring your business reaches more customers at any given time. Unlike static prints and images, signage allows you to communicate with your customers and tailor your messages and promotions to their needs.

For example, many retail stores display their products using video content. However, at your comfort and real-time, you can switch things up and show reviews from promotions, social media, upcoming events, new goods, etc.

So, introduce the power of social proof into your business sign campaigns. You only need to update the message on your signage content management system, and your target will get the updated message in no time.

Finally, signage helps you cope with your business's growing needs by retaining your current customers as your business grows.

Lack of Brand Loyalty

A well-crafted business logo occupies space in a customer's mind and never leaves. This is how the brand story starts. Your signage provides all the necessary information that a client needs to know your business. The lack of a business sign doesn't reinforce brand loyalty.

Signage is a higher-visibility appeal to the subconscious mind of your customer. Lack of signage for your brand logo makes you lose a loyal customer base and fails to improve your business.

It's Risky For Your Customers and Employees

The right business signs ensure safety in the workplace for your customers and team members. Preventing accidents should be one of your business's priorities. Also, signage is essential for places that serve food and have moving parts. For instance, if you own a restaurant, ensure signage tells employees not to use cell phones during working hours. Don't forget to display a business sign near doors or drive-through windows to remind people how to enter or exit your apartment safely.

From lacking effective customer outreach and brand loyalty to risking your customer and employees' safety, you miss fantastic opportunities when your business lacks signage. If you haven't implemented this technology in your business, now is the right time to look at what signage can do for you.