Building a successful business or brand requires more than the ability to manufacture a high-quality product. Establishing brand awareness and an image of one's brand is key to a company's overall longevity. If you are looking for a way to generate sales for your local business, consider investing in outdoor signs. Let's take a look at how using custom outdoor signs is a way to significantly boost foot traffic and brand awareness.

Build Brand Awareness

Building brand awareness is essential for any business, big or small. If a customer is unaware that your business exists, they will never have the opportunity to purchase from you. It's estimated that approximately 35% of all customers who shop at local businesses wouldn't know that a business exists without an outdoor sign, according to Brandon Gaille. Having a well-designed outdoor sign is key to making sure that everyone in the area knows your business is there and understands your brand.

Increase Brand Salience

Creating custom outdoor signs is not only a way to showcase your logo and branding, but it's also extremely useful for attracting passersby and building brand salience. When you have brand salience, it means that you have a strong brand image and presence so that it quickly comes to mind when people need to buy something. Repeated exposure to the same branding over time is essential for improving brand salience and custom signs can help enforce that.

Maintain Brand Consistency

Custom signage can help generate sales and spread brand awareness, but only when done with consistency. Brand consistency is essential when crafting new outdoor signs and custom signs for the interior of your store. Using the same typography, colors, spacing, and visual elements will help those who pass by your store to remember it in the future. Consistency will also create trust with your potential customers, as they will be able to see that you care about crafting a cohesive brand for your business and are willing to invest in it with custom sign services.

Investing in custom outdoor signs can help you to attract foot traffic while boosting brand awareness and salience at the same time for your business. The right signage can significantly increase sales while solidifying your brand's place in a particular market or niche. Are you looking for custom outdoor signs for your business? We can help. Contact Jump Signs today to learn more about our custom sign services.