According to SHIFT, in a period of three days, people retain about 65% of visual information and only 10% to 20% of spoken or written information. This reality clearly illustrates the importance of having visually engaging designs when it comes to outdoor signage. Keep reading to find out more about how to design effective custom outdoor signage.

Outdoor Signage Is an Extension of Your Brand

When you take the time, effort, and money to create a strong online brand, you'll want those efforts to carry over to the real world. Custom signage is an effective way to expand your brand beyond your website. Hanging outdoor signs is another way to maximize your online branding efforts. Familiarity with your brand and logo will increase the reach of both physical and digital marketing efforts.

Custom Signs Are Cost-Effective

Custom signs are a lot more cost-effective than you may think. This is especially true if you already have a digital logo and branded materials. Your custom sign designer can take your digital marketing and convert it to fit your outdoor sign. Using the same logo, color schemes, and fonts will help your brand become instantly recognizable. Visual design is more effective than text, and it has more of an impact in a world where many people find themselves suffering from sensory overload. A clean, straightforward sign makes it easy for your company to stand out.

Good Signage Makes Your Business Stand Out and Easier to Find

Have you ever wanted to check out a new store or restaurant but due to poor signage, you weren't able to find it? A visually engaging sign is a perfect way to draw people into your establishment. When you have a sign that includes your company logo or another visual branding, it's more likely that your sign will make an impression. Having a business that's clearly marked and easy to find is a great way to draw in more, and new, customers. Now is an ideal time to find out more about the ways that a custom outdoor sign can help your business.

Custom outdoor signage is only as effective as its design. If your company is looking to attract more customers, custom outdoor signage is an effective option. Take a look at our website to learn more about our services, then give Jump Signs a call to schedule an introductory consultation.