Having aesthetically pleasing and functional business signs on your storefront is directly related to getting more business. This is because 60% of consumers report that a lack of signage prevents them from even entering a business according to SignWorld. With that being said, there are some ways to improve your storefront signage. Here are four ideas to help make your storefront signs stand out.

Use A-Frames

A-frames are a common type of business sign because they help attract customs walking by your store. These signs stand up on their own, forming an "A" shape, and can be used as custom outdoor signage to advertise promotions, popular products, or services, or you can write custom messages on A-frame marker boards.

Add Window Graphics

Adding window graphics to your storefront windows is a great way to promote your mobile app, social media page, or website. Forming these points of connection with your customers will help to build customer loyalty and get repeat business.

Use Contrasting Colors

When people look at your business sign, you want them to engage with it, not just look the other way. One way you can do this is by using contrasting colors in your business sign. You can also make keywords bold or larger than others so that they stand out. For example, if your sign says "Affordable kitchen cabinets for sale" you may want the word affordable to be bold so it stands out to your customers and emphasizes your affordability.

Use Illumination

Having an illuminated business sign is tasteful and will help your storefront get visibility even at night when you are not open. People driving by will see your illuminated sign and consider coming back when you are open. On the other hand, if your business operates at night, an illuminated sign is a must. Otherwise, customers won't be able to easily read your sign and recognize your business.

When you're ready to upgrade your store's signage, Jump Signs will guide you through every step of the process. From consulting, to design, to installment, we do it all. Contact us today to learn how we can help with your business sign project.