Your business sign is a huge part of your marketing strategy. You might think that it's just something everyone has to do to identify your place of business, but your sign choices go far beyond that. According to marketing expert Brandon Gaille, 13% to 20% of the population moves each year, which means that 13% to 20% of new customers could be attracted to your business through your signage. Let's look at a few things you should consider when hiring a good business sign company for your store.

Experience

When you're choosing a sign company, you want to work with professionals who have experience in this market. The best way to find out what type of experience a company has is to start by asking how long they've been in business. This is usually a good indicator of their experience level. The longer a company has been in business, the more experience it will likely have in the industry.

A Good Reputation

You'll also want to work with a company that has a good reputation in your community. A business reputation is built entirely upon customer service and the quality of the goods or services the business is providing. A business reputation is rarely wrong. Pay attention to what others are saying about the company. Talk to your friends and family also about who they recommend.

Fellow Business Referrals

As a business owner, you should refer to other business owners in your area when you need commercial services. Your fellow business owners in your area will have recommendations for sign companies they like. Pay attention to what other business owners have to say about each option.

References

You'll also want to check out signs the company has already done. Most reputable companies will have a few references they can show you. This gives you a chance to look at the quality of work firsthand. Be sure to also talk to the company owners of the signs to see how they liked working with the sign business.

Sign Design Services

If you don't feel qualified to design your sign yourself, you'll want to work with a sign business that provides design services. This can help you get a vision for how you want to present your business to the community. We are happy to offer you this service.

These are a few tips to help you choose a great business sign company. If you need commercial signs, please contact Jump Signs today. We are here for your sign needs.