A storefront sign is one of the most critical investments you can make for your retail business. This prominent visual marker lets customers know your business exists and what you offer. An effective storefront sign goes beyond branding to draw more foot traffic into your shop. Keep reading to learn some stellar advantages of installing a storefront sign for your establishment.

1. Welcoming Customers Inside

An exceptional storefront sign serves as a beacon welcoming customers inside your brick-and-mortar location. Unlike cluttered window advertisements or overzealous “Open” neon signs, an attractive and legible storefront sign tells passersby your shop is open for business. Strategically placing your storefront sign perpendicular to the main road gives vehicle traffic ample time to spot your shop and turn into your parking lot. Even if a customer misses your entrance at first, a bold storefront sign triggers their memory to return another time.

2. Boosting Your Brand

Once you choose colors, fonts, shapes, and other branding elements for your storefront sign, use them consistently across all platforms. Repetition breeds familiarity, so displaying your unique logo and tagline on your storefront sign, website, print ads, and product packaging boosts brand recognition. The more often potential customers see your distinctive brand look, the more likely they will choose you over generic competitors. According to FedEx Office, 75% of people would tell someone they know about a new business simply based on its signage. Not only will you be recognizable but people can tell their loved ones about your store with details of your signage for guidance. Rely on your fetching storefront sign as a silent salesperson cementing your image in customers’ minds.

3. Announcing Sales or New Offerings

Though you will likely start with a permanent storefront sign displaying your business name, consider investing in a second sign for marketing purposes. Many retailers use chalkboard signs or module add-ons to highlight current sales, new inventory, special store hours, or upcoming events. Strategically placing these signs around your original storefront sign leverages extra foot traffic. For example, touting “50% Off All Summer Styles” or “New Fall Flavors Available” on a sidewalk sign tempts curious shoppers inside to find irresistible deals.

Wondering if investing in a business-boosting storefront sign is worth your limited marketing budget? Contact a reputable local sign company to request quotes for illuminated, carved, or digital signage options showcasing your brand. Discuss best placement strategies to capture the highest visibility without violating local ordinances. Once your eye-catching storefront sign is installed, watch your brand recognition and foot traffic numbers rise. Call Jump Signs and let us design signs for your business that help boost your bottom line.