Signage should be an important part of your overall marketing strategy. Although it may seem like one of the simple types of marketing, that doesn't mean it's not important. A storefront sign can have a big impact on customers and potential customers. According to Brandon Gaille, most of your customers live within five miles of your storefront, so your signage definitely matters. Let's look at some FAQs business owners have concerning signs.

How Do I Create Compelling Signage?

Simply putting up a sign is often not enough. The presence of a sign doesn't necessarily mean it will be compelling enough to draw in customers. Having a storefront sign custom-made will help ensure that you hit all the markers for a compelling sign.

A compelling sign will stand out to customers in a visual way. You don't want anything boring or easy to ignore but at the same time, you don't want anything that will be awkward, overly flashy, or tacky either. Your sign should be easy to read and consistent with all of your other branding efforts. This can include your company colors, logo, or other designs you use. Your sign should look like it goes with your other marketing efforts, so your customers will instantly recognize your company when they see your sign.

You also want a sign that looks good both during the day and at night. This is where lighting will come in. Don't forget that lighting is also an important element of a good sign.

What Size Should My Sign Be?

There is really no one-size-fits-all when it comes to sign sizes. When you talk with a storefront sign company, they will be able to give you advice on how to size a sign. Often the size of the sign will depend on the size of the structure it will go on. You don't want huge oversized signs on very small structures, or small signs on very large structures. A quality sign company will evaluate your particular building and make suggestions that would work for your needs.

Invest in your business today with captivating signage. It's sure to make your business stand out. If you are in the market for a storefront sign, please contact Jump Signs today. Our experts are eager to help!