Are you finding it difficult to attract customers to your store? Perhaps it may be that your storefront signs are lacking a bit. According to Sign World, 70% of customers believe that the appearance of your sign reflects the quality of the business. Usually, the signs at your storefront provide the first impression on potential customers. People will judge your business' interior based on its outside appearance. So, you want to project the best image that will keep potential customers coming to your store. Below are some ideas to get you started.

Ensure Your Signs Are Readable

Whether your potential customers are walking, driving, or riding, they should be able to read your signs easily. You can make your signs readable using techniques such as adopting larger fonts, brighter colors, and better contrast. It's also essential that you prioritize your text based on what you want the customer to see first by making it bold and bigger.

Make Good Use of Space

Spacing is essential because it improves your store's visual interest and creates a sense of balance. Therefore, ensure words are correctly spaced to avoid making it harder for people to comprehend your message. You can also use the space in glass vinyl windows to communicate information such as prices, business hours, rewards programs, or upcoming sales.

Use Illumination Taglines

Your logo, slogan, and tagline communicate more about your business to potential customers. A punchy, vibrant slogan or tagline illuminated by surrounding lights will make your business signs stand out from the rest. Storefront signs illuminated with vibrant colors help attract attention and increase foot traffic to your store.

Incorporate Images

Using images in your storefront signs can create a visual appeal since it's the first thing people see. Images add a sense of action or movement, attracting the attention of those passing by. Ensure that images are colorful and contrast with the background.

There are many ideas you can use to make your storefront signs stand out. Ensure your signs are visible, readable, and attractive. To learn more on how to improve your promotional strategies through signs, get in touch with Jump Signs today!