Every business needs an intriguing, well-made marketing campaign, as over 70% of customers judge the quality of a brand based on its commercial signage, according to Sign World. An engaging business sign is more than enough to captivate the eyes of potential customers and show the professionalism of your business.

Nevertheless, there are plenty of myths surrounding commercial signage and it's time to debunk them and see the advantages of a professional sign.

Commercial Signage Is Expensive.

Signs are an incredible and cost-effective way to promote a business, as they are often permanent and iconic. Permanent signs don't need to be changed each season, as they are an icon that complement the overall architecture of your business. For this reason, commercial signage may have an upfront cost, but can be reused to save money.

A Sign Doesn't Increase Your Earnings.

Commercial signage encourages potential customers to go inside your store since they will hopefully feel an immediate reaction to your brand and be intrigued by your signage. Signs are captivating to look at and make people walking by more inclined to buy something.

There's No Science in Commercial Signage.

A sign is a perfect combination of art and science, as most signage companies use marketing and logo techniques mixed with a creative design. Commercial signage has the creativity of a graphic designer and the knowledge of a marketing team.

Fewer Words Equal a Better Sign.

Each sign shows the creativity and uniqueness of each business, which changes depending on the brand. Sometimes an expressive design is the best bet for a brand, and other times a minimalist sign will do. It all depends on the brand and the message they want to send to their customers.

However, signs need to be precise and on point. It's not advisable to write too much, but only include a short slogan that uses the keywords of your business.

Signs Are Only for Decoration.

Although a good sign serves as a fantastic decoration for a business, the real purpose of commercial signage is to portray your brand and make it recognizable to your customers. Commercial signage is the first thing customers see before entering an establishment, and it helps them associate the logo and the quality of the sign with the business.

With all these myths debunked, we now understand better how commercial signage works and its importance for a brand. Next time you think about advertising, consider investing in a professional sign for your business.